Rick Abbott
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food lion

NEW-ISH YOU: Every New Year, we make a bunch of stupidly impossible-to-achieve resolutions. Instead, we encouraged people to make small tweaks, healthy-ish changes they can actually keep. It's not time for a new you, just a new...ish you. Here's the TV spot.

SOCIAL VIDS: We also created a series of social videos to share some quick, healthy-ish tips. As you can see, they were designed specifically for Facebook Vertical.