THE FLYER'S COLLECTION. Nobody likes flying during the holidays – especially when you're not with jetBlue. So during the holiday season, we launched The Flyer's Collection, a high-end line of real (fake) products that make flying the other airlines a bit more jetBlue-ish. We launched the campaign on Facebook, distributed catalogs in towncars headed to airports, even opened a pop-up store in the Meatpacking district. I was the writing lead.
GALLERY OF PRODUCTS & POP-UP STORE IN THE MEATPACKING DISTRICT.
REJECTED PRODUCT IDEAS: How 'bout a Honeybaked Ham Radio?