THE FLYER'S COLLECTION
The Flyer’s Collection
Nobody likes flying during the holidays – especially when you're not with jetBlue. So during the Christmas season, we launched The Flyer's Collection, a high-end line of real (but fake) products to make flying with other airlines more jetBlue-ish. We launched the campaign on FB, distributed catalogs in town cars headed to airports, and opened a pop-up store in the Meatpacking District.
